Project: GREEN 06 — Consumer Demand Management

Partner: NSERC
Dates: November 2006 - June 2008
Participants: Jamieson, G., Flemming, S.
Description: Canadians make up one of the world’s largest consumer groups; the Living Planet Report (2006) announced that Canadian consumption has led its citizens to become the owners of the fourth-largest per capita “ecological footprint” in the world. A method of increasing consumer awareness about the impact of this behaviour is of great importance. It is proposed that this will be achieved by supplying the true economic and environmental impact of individual and/or household consumption in a meaningful and timely fashion. Differing forms and methods of supplying this information are being explored to determine the most intelligible and intuitive way to represent said information with the goal of curbing Canadian citizens’ burgeoning consumption behaviour.
« View all projects